| Title | Defined by a Number |
| Agency | Leo Burnett Chicago |
| Campaign | What Will You Gain When You Lose |
| Advertiser | Kellogg's |
| Brand | Special K |
| Posted | January 2013 |
| Business Sector | Breakfast Cereals |
| Tagline | What will you GAIN when you lose? |
| Media Type | Television |
| Market | United States |
| Production Company | Rattling Stick |
| Special Effects / VFX | MPC LA |
| Group Creative Director | Graham Woodall |
| Creative Director | Eduardo Tua |
| Senior Art Director | Bruno Pieroni |
| Executive Agency Producer | Mary Cheney |
| Director | Ivan Bird |
| Editing Company | Deluxe’s Beast |
| Music Company / Composer | Slogan |
More Work
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- BRAND:
- Kellogg's
- AGENCY:
- Leo Burnett Chicago
Swimmer
- BRAND:
- Kellogg's
- AGENCY:
- Leo Burnett Chicago