About me
Jim has more than 15 years of corporate and agency experience in marketing and advertising measurement, particularly in online attribution and process design. He has developed and implemented measurement solutions for a variety of clients and partners including The InterContinental Hotels Group, P&G, Pulte Homes, Harrah’s casinos, Newell Rubbermaid, and AT&T. Jim specializes in understanding and solving issues of competitive and macroeconomic disruptions to advertising effectiveness.
At BBDO, Jim manages the Modeling and Analytics practices within The Worth, working to help our clients maximize their marketing dollars through econometric modeling and advanced analytics. Prior to joining BBDO, Jim initiated the analytics practice at BKV and has served as the vice president of analytics for Twenty-Ten, where he informed investment strategies with econometric and predictive modeling.
Jim has a B.S. in economics from Fairfield University and is an advisory board member for the Ph.D. program at Kennesaw State University.