Matt Campbell
Online Artist at Smuggler
Parnell, New Zealand
TitleIt’s What Connects Us (Version 2)
Agency
Campaign It's What Connects Us
Advertiser Home Box Office, Inc.
Brand HBO
PostedApril 2017
Business Sector TV/Radio Programs & Stations
Story The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. 
Media Type Digital
Length
President
Creative Director
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Copywriter
Head of Production
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Director of Brand Management
Brand Director
Brand Manager
Post Production
Editor
Editor
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Sound Heard City
Executive Producer
Production Company Producer

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