| Title | Mobile Massacre |
| Agency | Strategies |
| Campaign | Mobile Massacre |
| Advertiser | Etisalat |
| Brand | Etisalat |
| Date of First Broadcast/Publication | 2012 / 8 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | The rest, is history |
| Story | Mobile users celebrate the arrival of the new Android smartphone from Etisalat, by destroying their old ones. |
| Media Type | Television |
| Market | Egypt |
| Soundtrack | Goodby My Love |
| Director | Omar Hilal |
| Copywriter | Dina Elhawary |
| Copywriter | Omar Hilal |
| Director of Photography (DOP) | Quim Miguel |
| Music | Demis Rousos |