Karthik Vijay
Karthik Vijay
Director of Photography at Cartwheel Creative
Mumbai, India
TitleColours
Agency
Campaign Colours
Advertiser Madhya Pradesh Tourism
Brand Madhya Pradesh Tourism
Date of First Broadcast/Publication
Story

In India, we welcome people with colours. So to welcome tourists into the State of Madhya Pradesh, we have taken colours as a metaphor. And made all the main tourist attractions of tigers, erotic sculptures, palaces and religious monuments out of colour that the locals are throwing at the tourists. While most of it is visually evident, the song rendered in folk Indian music, describes the tourist attractions in greater detail. 

Philosophy

In India, we welcome people with colours. So to welcome tourists into the State of Madhya Pradesh, we have taken colours as a metaphor. And made all the main tourist attractions of tigers, erotic sculptures, palaces and religious monuments out of colour that the locals are throwing at the tourists. While most of it is visually evident, the song rendered in folk Indian music, describes the tourist attractions in greater detail. 

Media Type Television
Length
Other
Production Company Nirvana Films
Director
Music
Art Director
Art Director
Executive Creative Director
Executive Creative Director
Copywriter
Production Company Producer
Director of Photography
Account Executive
Agency Producer
Special Effects / VFX Storm Studios
Other

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