Title | 5 Gum Truth or Dare Stereo Challenge |
Agency | Energy BBDO |
Campaign | 5 Gum Truth or Dare Stereo Challenge |
Advertiser | Wm Wrigley Jr. Co. |
Brand | Wrigley 5 Gum |
Posted | November 2016 |
Business Sector | Corporate Communication |
Story | This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare. |
Media Type | Radio |
Creative Director | Pedro Pérez |
Creative Director | Josh Gross |
Creative Director | Jeff Cenna |
Copywriter | Alejandro Juli |
Art Director | Agustin Ballerio |
Production Company | Matufia |
Director | Patricio Cueto Rua |
Chief Creative Officer | Andrés Ordóñez |
Executive Producer | John Pratt |