Jake Bundock
Art Director at DDB Canada
Toronto, Canada
TitleScorched
Agency
Campaign Scorched
Advertiser Subaru
Brand Subaru Canada
Date of First Broadcast/Publication
Product BRZ
Story

The BRZ is Subaru’s first real-wheel drive performance car, and simply put: it’s hot. To help build buzz, we placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads. 

Media Type Ambient
Account Executive
Account Director
Business Director
Art Director
Associate Creative Director
Associate Creative Director
Creative Director
Creative Director

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