DrinkWise - "Mind your Reputation"

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Australia

15292

Title	Mind your Reputation
Agency	Clemenger BBDO Melbourne
Campaign	How to Dink Properly
Advertiser	DrinkWise Australia
Brand	DrinkWise
Date of First Broadcast/Publication	2014 / 2
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	Drinking Do It Properly
Story	Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly.
Media Type	Web Film
Length	60 seconds
Market	Australia
Advertising Manager	John Scott
Advertising Manager	Madi Jacobs
Advertising Manager	Damian Troselj
Creative Group Head	James McGrath
Executive Creative Director	Ant Keogh
Copywriter	Ellen Bullen
Art Director	James Orr
Managing Director	Paul McMillan
Account Director	Jennifer Chin
Account Director	Brendan Taylor
Account Manager	Jarrick Lay
Account Executive	Mark McCray
Strategic Planning Director	Paul Rees-Jones
Executive Producer	Sonia Von Bibra
Producer	Sevda Cemo
Interactive Director	Sam Mackisack
Digital Producer	Alex Kemp
Print Producer	Michael Travers
Artist	Peter McDonald
Artist	Guy Shield
Director	Domenico Bartolo
Producer	Fushia O'Hara
3D Graphics	Stephen Elliget
Music	Karlheinz Richter
Music Composer	Mark Mitchell
Sound	Paul LeCouter