| Title | Nothing Fake About 'Em |
| Agency | Zambezi |
| Campaign | think popped! |
| Advertiser | Popchips |
| Brand | Popchips |
| Posted | August 2012 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Tagline | never fried. never baked. |
| Media Type | |
| Market | United States |
| Executive Creative Director | Brian Ford |
| Creative Director | Kevin Buth |
| Associate Creative Director | Madeleine Grandbois |
| Photographer | Arthur Belebeau |