Muusa Salminen
Project Planner at Studio Arkadena
Helsinki, Finland
TitleMonsters
Agency
Campaign Fragile Childhood - Monsters
Advertiser Lasinen Lapsuus
Brand The Fragile Childhood
Date of First Broadcast/Publication 2012
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Speak out to helps us change the way we behave.
Story The Fragile Childhood campaign activities began in 1986 and today it is an established campaign in Finland. The goal is to help children who suffer from parental alcohol misuse. The brief was to promote discussion about responsible parental alcohol use in society.
Media Type Case Study
Length
Director
Executive Producer
Production Company Sauna@Grilli Films
Project Manager
Account Director
Copywriter
Creative / Art Direction

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