| Title | Must Be the Mitsubishi |
| Agency | john st. |
| Campaign | Must be the Mitsubishi |
| Advertiser | Mitsubishi Motors of North America |
| Brand | Mitsubishi Canada |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Automotive |
| Tagline | Must be the Mitsubishi |
| Story | Whether it's the Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Their cars are so well built, and their performance heritage so strong that you can't help but feel more adventurous and confident in one. "Must be the Mitsubishi". |
| Media Type | Television |
| Market | Canada |
| Music | Vapor Music Group |
| Editor | Ross Birchall |
| Production Company | Sons and Daughters |
| Director | Mark Zibert |
| Agency Producer | Dale Giffen |
| Agency Producer | Christine Stephens |
| Art Director | Nellie Kim |
| Copywriter | Chris Hirsch |
| Associate Creative Director | Nellie Kim |
| Associate Creative Director | Chris Hirsch |
| Creative Director | Stephen Jurisic |
| Creative Director | Angus Tucker |
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