Title | Motorbike Riders |
Agency | Ogilvy India |
Campaign | The Good Road |
Advertiser | Bangalore Traffic Police / Castrol |
Brand | Bangalore Traffic Police / Castrol |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Road Safety |
Story | Dozens of motorbike riders die every day on Indian roads. What if we could change everything with the creative use of technology? Share the video, dedicate it to a biker friend and support the cause. |
Media Type | Web Film |
Length | |
More Information | http://thegoodroad.in |
Creative Director | Abhijit Avasthi, Rajiv Rao |
Group Creative Director | Shamik Sengupta |
Executive Creative Director | Joono Simon |
Business Head | Poran Malani |
Business Head | Tithi Ghosh |
Creative Director | Vinci Raj |
Art Director | Vinci Raj |
Creative Director | Sraman Majumdar |
Copywriter | Sraman Majumdar |
Illustrator | Sneha Nidhin |