Title | Recipes by Carte Noire |
Agency | Proximity Paris |
Campaign | Recipes by Carte Noire |
Advertiser | Kraft Foods, Inc. |
Brand | Carte Noire |
Posted | June 2012 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | Carte Noire aimed to get closer to its prime target market, «Digital mums».The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available? Reinventing the format! |
Media Type | Case Study |
Managing Director | Emmanuel Devezeaux de Rancougne |
Business Director | Cécile Bitoun |
Account Executive | Aude Beauvallet |
Project Manager | Anne-Sophie Riou |
Creative Director | Valérie Levy-Harrar |
Copywriter | Audrey Tamic |
Art Director | Rémi Jamin |
Art Buyer | Francine Jiminiga |
Sound Design Company | Aymeric Lepage |
Post Production | Jérémy Delhuvenne |
Production Company | Le Potager |
Advertising Manager | Elise Martin |
Advertising Manager | Aurore Lasserre-Laude |