Art director: Alessandro Candito
Art director: Alessandro Candito
Executive Creative Director at Publicis Italy
Milan, Italy
TitleThe Real Master of Intuition
Campaign The Real Master of Intuition
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Product Star Player

We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don't know we've hidden cameras everywhere to give them the surprise of their lives... Accomplice: Martina Colombari. 

Philosophy (original language) <p>Esiste un solo modo per stabilire chi è il migliore a leggere le partite di calcio: si chiama Star Player.</p>
Problem (original language) <p>In Italia, tifosi e addetti ai lavori ( giornalisti, commentatori, etc) si sentono, nessuno escluso, grandi intenditori di calcio. </p>
Result <p>Con Star Player puoi dimostrare a tutti chi è il numero uno.</p>
Media Type Web Film
Executive Creative Director
Executive Creative Director
Account Director
Production Company
Executive Creative Director

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