Mike Hawley
Vancouver, Canada
TitleEggonomics
Agency
Campaign Eggonomics
Advertiser BC Eggs Marketing Board
Brand BC Egg Marketing Board
Date of First Broadcast/Publication 2012 / 10
Business Sector Fresh Poultry
Story The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton. 
www.eggonomics.ca 
Media Type Web Film
Other
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Other OMD Canada
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