Title | Police & Crime Commissioner |
Agency | Y&R London |
Campaign | Police and Crime Commission Campaign |
Advertiser | Police & Crime Commission |
Brand | Police & Crime Commission |
Date of First Broadcast/Publication | 2012 / 10 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. |
Problem | The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout |
Media Type | Television |
Production Company | Rogue Films |
Executive Creative Director | Mark Roalfe |
Creative Director | Gethin Stout |
Creative Team | Jamie-Philip Woodington |
Creative Team | Richard Fox |
Director | Ron Scapello |