Title | Peace One Day |
Campaign | Peace One Day |
Advertiser | A Lap Around The World |
Brand | A Lap Around The World |
Date of First Broadcast/Publication | 2012 / 9 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Click Here to Twitt for Peace Day |
Story | Peace Day is 21st of September; aiming to become an annual day of non-violence and global truce. The tipping point of awareness that will allow this day to become institutionalised in the calendar is roughly 20% of the world’s population. To promote and raise awareness around Peace Day, we’ve initiated an experiment called ‘A Lap Around The World.’ The aim is to see if we can make a tweet, promoting Peace Day, travel one whole lap around the world. Each tweet with the hashtag #PeaceDay21Sep will be pinned on the map and, if successful, eventually complete a line of tweets across the entire globe by 21st of September. |
Media Type | Web Site |
More Information | http://alaparoundtheworld.com |
Other | Riccardo Bartoli |
Designer | Keith Bone |
Creative Director | Felipe Montt |
Creative Director | Henrik Düfke |
Copywriter | Henrik Düfke |
Art Director | Felipe Montt |