Henrik Düfke
Gothenburg, Sweden
TitlePeace One Day
Campaign Peace One Day
Advertiser A Lap Around The World
Brand A Lap Around The World
Date of First Broadcast/Publication 2012 / 9
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Click Here to Twitt for Peace Day
Story  
Peace Day is 21st of September; aiming to become an annual day of non-violence and global truce. The tipping point of awareness that will allow this day to become institutionalised in the calendar is roughly 20% of the world’s population. To promote and raise awareness around Peace Day, we’ve initiated an experiment called ‘A Lap Around The World.’ The aim is to see if we can make a tweet, promoting Peace Day, travel one whole lap around the world. Each tweet with the hashtag #PeaceDay21Sep will be pinned on the map and, if successful, eventually complete a line of tweets across the entire globe by 21st of September.
Media Type Web Site
More Information http://alaparoundtheworld.com
Other
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