Royal New Zealand Navy - "God Defend New Zealand"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Parnell, New Zealand

7377

Title	God Defend New Zealand
Agency	Saatchi & Saatchi New Zealand
Campaign	Vince 'Cyclone' McGlone
Advertiser	New Zealand Defence Force
Brand	Royal New Zealand Navy
Date of First Broadcast/Publication	2012 / 10
Business Sector	State Employment, Forces & Police Recruitment
Story	This integrated campaign uses digital and social media to delve even deeper into Navy operations and the career opportunities that exist within the service. The close connection of this campaign to the Navy Facebook page allows a new generation to explore more about the unique experiences that comes with being a sailor or officer with the Royal New Zealand Navy.
Media Type	Digital
Director	Greg Wood
Production Company	Exit Films
Designer	Sam Stradwick
Art Director	Brad Collett
Group Creative Director	Brad Collett
Copywriter	Slade Gill
Creative Director	Slade Gill
Executive Creative Director	Antonia Navas
Advertising Manager	Jessica Nikora
Advertising Manager	Wayne Burtton
Advertising Manager	Nigel Philpott
Account Planner	Peeyoosh Chandra
Account Planner	Sarah Hodgetts
Account Manager	Katy Greening
Account Manager	Zoie Bache
Account Manager	Wendy Schrijvers
Producer	Loren Bradley
Production Company Producer	Vivienne Jaspers
Music Composer	Peter van der Fluit
Music Composer	Liquid Studios
Sound Design Company	Jon Cooper
Sound Design Company	The Coopers of Franklin Road
Executive Digital Producer	Haydn Thomsen
Digital Producer	Linda Krug
Interactive Designer	Peter Bardsley