Ivan Nedeljković
Illustrator at Leo Burnett
Belgrade, Serbia
TitleNew Driving Tests
Agency
Campaign New Driving Tests
Advertiser Serbian traffic safety commission
Brand Serbian Traffic Safety Commission
Date of First Broadcast/Publication 2012 / 10
Business Sector Road Safety
Story In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. 
Media Type Case Study
Illustrator
Illustrator
Copywriter
Copywriter
Art Director
Creative Director

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