That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships.
|Problem||<p>During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now.<span> </span></p>|
|Media Type||Television & Cinema|
|Production Company||STEFI Production|
|Account Director||Harry Parianos|
|Director of Photography||Christos Karamanis|
|Creative Director||Eleni Zisimopulou|
|Art Director||Lena Kalothetou|