Pierre-Alan Michal
Art Director at La Rue
Issy les Moulineaux Cedex, France
TitleBosch sèche-linge pompe à chaleur
Agency
Campaign Bosch Sèche-linge
Advertiser BSH Electroménager
Brand Bosch
Date of First Broadcast/Publication 2011 / 5
Business Sector Washing Machines, Refrigerators & Other Large Apppliances
Tagline Quand nous déclarons A-40%, nous restons A-40% !
Philosophy Gamme de sèche-linge à basse consommation d’énergie grâce au condenseur auto-nettoyant. 
PLV fronton collée à l’arrière de sèche-linge en magasin. 
Media Type POP Display
Managing Director
Creative Team
Art Director
Project Manager

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