|Title||Online Street Musicians|
|Agency||Jung von Matt AG|
|Campaign||Online Street Musicians|
|Brand||Deutsches Rotes Kreuz|
There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money.
To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.
|Media Type||Case Study|
|Group Creative Director||Jan Rexhausen|
|Group Creative Director||Dörte Spengler-Ahrens|
|Agency Producer||Laura Weber|
|Agency Producer||Martin Schön|
|Production Company||Markenfilm Crossing GmbH|
|Art Director||Eric van den Hoonard|
|Creative Director||Felix Fenz|