Title | Driller Killer |
Agency | Ogilvy Germany |
Campaign | Driller Killer |
Advertiser | Nie Wieder Bohren |
Brand | No More Drilling |
Posted | January 2013 |
Business Sector | Tools, Do-It-Yourself Products |
Philosophy | To show, that drilling holes suck, we created surprising and shocking product samples at the parking lots of DIY stores in Stuttgart, Dortmund, Munich and Frankfurt. The samples were fixed with screws to the parked cars. But the screws are magnetic and residue-free removeable, just as the product itself. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Michael KutschinskiJ |
Creative Director | Jens Steffen |
Executive Creative Director | Uwe Jakob |
Copywriter | Christian Urbanski |
Art Director | Christian Urbanski |
Director | Mathias Koehler |
Art Buyer | Martina Diederichs |
Account Manager | Larissa Pohl |
Production Company Producer | Bernhard Schmidt |
Advertiser's Supervisor | Martin Klasterka |
Advertiser's Supervisor | Christiane Nadol |