Martina Diederichs
Art Buyer at Mindshare
Frankfurt am Main, Germany
TitleDriller Killer
Agency
Campaign Driller Killer
Advertiser Nie Wieder Bohren
Brand No More Drilling
PostedJanuary 2013
Business Sector Tools, Do-It-Yourself Products
Philosophy To show, that drilling holes suck, we created surprising and shocking product samples at the parking lots of DIY stores in Stuttgart, Dortmund, Munich and Frankfurt. The samples were fixed with screws to the parked cars. But the screws are magnetic and residue-free removeable, just as the product itself. 
Media Type Case Study
Length
Chief Creative Officer
Creative Director
Executive Creative Director
Copywriter
Art Director
Director
Art Buyer
Account Manager
Production Company Producer
Advertiser's Supervisor
Advertiser's Supervisor

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