| Title | Throw! But don't throw your mobile! |
| Agency | Agenta Werbeagentur GmbH |
| Campaign | Throw! But don't throw your mobile! |
| Advertiser | ING Group |
| Brand | ING DiBa |
| Posted | November 2012 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live onlin and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard. ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader. |
| Media Type | Digital |
| Account Director | Oliver Grage |
| Programmer | Milton Decamotan |
| Programmer | Jan Mensing |
| Programmer | Leo Herking |
| Art Director | Camilla Ullrich |
| Copywriter | Florian Kähler |
| Creative Director | Dominik Heinrich |