| Title | BMW Driving Experience Switch |
| Agency | Serviceplan Group |
| Campaign | BMW Driving Experience Switch |
| Advertiser | BMW |
| Brand | BMW |
| Posted | November 2012 |
| Business Sector | Cars |
| Story | The Task: Due to the Driving Experience Switch in series in every new BMW 1 Series 3-door automobile the driver can choose how to arrive his destination. Most dynamic with the SPORT mode or particulary efficient with the ECO PRO mode. The task: promote this exeptional innovative BMW technology as a part of the BMW 1 Series 3-door The Solution: What if this switch would not only be available in the new BMW 1 Series but also in other daily life products, which turn out to be either very dynamic or efficient through this button? Four different videos show the answer: We tell – with amusing and entertaining metaphors – what a hair dryer or windup toy is able to do under high pressure just by switching into SPORT mode. Or what happens if a soap bubble tube doesn’t stop to blow bubbles or a frisbee literaly spins the dog around if you activate the ECO PRO mode. All videos point out to the associated webspecial and invite to a test drive. |
| Media Type | Television & Cinema |
| Production Company | Bigfish Film Production |
| Producer | Oliver Marquardt |
| Executive Creative Director | Maik Kaehler |
| Executive Creative Director | Christoph Nann |
| Chief Creative Officer | Alexander Schill |
| Graphic Designer | Christopher Hanebuth |
| Graphic Designer | Felix von Pless |
| Agency Producer | Corinna Nugent |
| Art Director | Kathrin Zientarra |
| Copywriter | Michael Pilzweger |
| Creative Director | Marc Vosshall |
| Creative Director | Hendrik Schweder |