| Title | I skip leg day |
| Agency | BBDO Berlin |
| Campaign | I skip leg day | The smart ebike |
| Advertiser | Smart |
| Brand | Smart |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Other Vehicles |
| Tagline | the need for muscles is passé! |
| Story | Never skip leg day... unless you ride a Smart ebike! |
| Philosophy | Watch this hilarious video by BBDO Berlin featuring a bunch of body builders with massive upper parts and thin, slim legs going around and singing on their Smart bike - the need for muscles is passé! “Never skip leg day”, they say. Unless you ride a smart ebike: The electric drive assists the muscle power and you will master even the toughest routes effortlessly. |
| Media Type | Television |
| Length | |
| Production Company | Bigfish Film Production |
| Creative | Wolfgang Schneider |
| Creative | Jan Harbeck |
| Creative | Ton Hollander |
| Creative | Tobias Feige |
| Creative | Daniel Haschtmann |
| Creative | Timo Fiebig |
| Creative | Shelley Lui |
| Account Management | Dirk Spakowski |
| Account Management | Sebastian Schlosser |
| Account Management | Mario Friedmann |
| Account Management | Claudia Bach |
| TV Department | Allison Markert |
| TV Department | Alexander Geier |
| Director | Tobias Perse |
| Director of Photography (DOP) | Carlo Jelavic |
| Editor | Kai Kniepkamp |
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