| Title | Bears over Blarus |
| Agency | studio total |
| Campaign | Bears over Belarus |
| Advertiser | N/A |
| Brand | Belarus Human Rights |
| Posted | November 2012 |
| Business Sector | Human Rights |
| Story | The situation for human rights in Belarus is getting worse. Early this spring an activist in Belarus put out some plush toys carrying signs demanding free speech. He got arrested. Later we where contacted by a group fighting for human rights. They wanted us to get the worlds attention to the crimes in Belarus. We decided to make an international show of support for the demonstrating plush toys by airdropping 800 Teddy Bears into Minsk, carrying signs demanding free speech. |
| Media Type | Case Study |
| Executive Creative Director | Linda Karlsson |
| Creative Director | Per Cromwell |
| Creative Director | Hannah Lina Frey |
| Creative Director | Tomas Mazetti |