Joachim Becker
Retoucher at Ogilvy & Mather GmbH
Frankfurt am Main, Germany
TitleTitanic
Agency
Campaign All You Need to Tell the Story
Advertiser dpa Picture-Alliance
Brand dpa Picture-Alliance
Story

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience. 

Media Type Print
Copywriter
Creative Group Head
Creative Director
Creative Director
Art Director
Retoucher
Image Data Bank

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