Joachim Becker
Editor at Ogilvy Germany
Frankfurt am Main, Germany
TitleSoldier
Agency
Campaign Switch it off.
Advertiser Amnesty International
Brand Amnesty International
Date of First Broadcast/Publication 2017 / 3
Business Sector Human Rights
Tagline You can switch it off. They can't.
Story These days, war and terror are so omnipresent on the news that we sometimes forget one important thing: while we can switch off the TV and go back to our daily routine, people in war zones have to live with terror and fear. This campaign connects both worlds in one visual.
Media Type Print
Executive Creative Director
Creative Director
Art Director
Copywriter
Post Production
Management Supervisor
Account Executive
Art Buying
Head Of Integrated Production
Photographer

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