Pro Infirmis - "I'm Empty"

Jung von Matt/Limmat Werbeagentur AG

Jung von Matt/Limmat Werbeagentur AG Zürich, Switzerland

Awards

11740

This ad is part of the ACT Responsible Collection

Brand: Pro Infirmis
Country: Switzerland

Advertiser: Pro Infirmis

Title	I'm Empty
Agency	Jung von Matt/Limmat Werbeagentur AG
Campaign	International Day of People with Disability
Advertiser	Pro Infirmis
Brand	Pro Infirmis
Date of First Broadcast/Publication	2014 / 12
Business Sector	Disease Awareness, Support Groups & Associations
Story	We follow a day in the life of one man. What at first seems to be a normal workday takes a strange turn. It takes a while to notice that something is off in this clip: our actor is not himself. He is a mannequin. An empty shell. That is how many people with depression feel. They go through the motions of their day, but they often lack the energy to truly be present, and yet no one notices. That is because depression is an invisible illness. Nevertheless, it is real and it can affect anyone: at some point in their lives, one out of five people in Switzerland will suffer from a mental illness which can develop into a psychological disability. One of the most difficult aspects for sufferers is that their condition is not taken seriously; however, depression is serious and it can be treated. Talking about it is the first step. Get closer. Pro Infirmis.
Media Type	Web Film
Length	110 seconds
Market	Switzerland
Soundtrack	Die Grosse Leere
Production Company	Pumpkin Film
Account Director	Bettina Konetschnig
Marketing Director	Alexander Gligorijevic
Marketing Director	Nicole Hoppler
Marketing Director	Julia Fischhaber
Creative Director	Alexander Jaggy
Copywriter	Samuel Wicki
Art Director	Lukas Frischknecht
Art Director	Reto Oetterli
Art Director	David Hanselmann
Head of TV	Sarida Bossoni
Director	Alain Gsponer
Music Company / Composer	Sizzer
Music Producer	Sander van Maarschalkerweerd
Music Producer	Ruurt Staverman
Music Arranger	Manna Horsting
Music Composer	Manna Horsting