Rachel Kennedy
Art Director at 180 Kingsday
Amsterdam, Netherlands
TitleThe Story of Harry & Ahmed
BriefOn January 27 2017, President Trump issued an executive order banning refugees of seven different Muslim countries from entering the United States. In response, UNICEF released a film to rally global support showing that one of mankind's greatest mistakes was being made again. Depicting the shocking parallels between Syrian child refugees today and the child refugees of World War II, Harry and Ahmed's words come together to build a single, seamless narrative. This ad draws parallels between the stories of Harry and Ahmed, two child refugees with similar stories from two very different moments in time. Harry, an older gentleman, talks about fleeing to the US during WWII, while Ahmed shares his journey from Syria in the present day. As their stories overlap, they both say in unison, “I thought I was going to die. I am alive. I am one of the lucky ones.”
Agency
Campaign 80 years apart
Advertiser UNICEF
Brand UNICEF
Date of First Broadcast/Publication 2017 / 2
Business Sector Charities, Foundations, Volunteers
Story In response, UNICEF released a film to rally global support showing that one of man's greatest mistakes was being made again. Depicting the shocking parallels between Syrian child refugees today and the child refugees of World War II, Harry and Ahmed's words came together to build a single, seamless narrative.
Problem On January 27, 2017, President Trump issued an executive order banning refugees of seven different Muslim countries from entering the United States, leaving millions of children's lives hanging in the balance during the worst humanitarian crisis since World War II.
Media Type Web Film
Length
Production Company Smuggler
Editing Company
President
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Director
Editor
Music
Music
Sound Design Company
Post Production MPC London

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