Ford Edge - "Napoleon"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

4812

Title	Napoleon
Agency	BBR Saatchi & Saatchi
Campaign	Napoleon
Advertiser	Ford Motor Company
Brand	Ford Edge
Date of First Broadcast/Publication	2014 / 11
Business Sector	Automotive
Tagline	Who you callin' tiny?
Philosophy	Our idea in two words: Napoleon Bonaparte.Under the message "Who you callin' tiny" we decided to draw a parallel between one of the smallest but undoubtedly most powerful and daring men that ever lived,and the performance of the FORD EDGE Eco-Boost engine.Israeli men now know. Tiny is powerful!So who you callin' tiny?
Problem	Common sense has it that larger engines are more powerful.That may have been true but only until the launching of the FORD EDGE's new "Eco-Boost" engine – which although smaller is as powerful as its predecessors.But how do you get this message across to Israeli men - who predictably believe bigger is better - and explain to them that size doesn't matter?
Media Type	Print
Market	Israel
Executive Creative Director	Nadav Pressman
CEO	Yossi Lubaton
Creative Director	Eran Nir
Copywriter	Becky Malakov
Art Director	Ori Hasson
VP Group Account Head	Hagai Leeran
Account Supervisor	Alon Goldman
Account Executive	Ori Ben-Dror
Account Executive	Chen Halpern
VP Production	Dorit Gvili
VP Strategic Planning	Shai Nissenboim
Strategic Planner	Lora Goichman
Illustrator	Ido Hirshberg
Photoshop Artist	Yaniv Shahar
Traffic Director	Ronit Doanis