Coffee Shot - "THE SLEEPY RADIO ANNOUNCERS"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5450

Title	THE SLEEPY RADIO ANNOUNCERS
Agency	BBR Saatchi & Saatchi
Campaign	CoffeeShot Sleepy Annoucers Campaign
Advertiser	Elite (now merged into Strauss Group)
Brand	Coffee Shot
Date of First Broadcast/Publication	2015 / 2
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline	Coffee Shot. Wakes you up.
Story	When the country's largest dairy tasked us with launching "Coffee Shot": their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters.
Philosophy	Most people drive to work in a state of semi consciousness but usually turn on the radio all the same. Undeniably, these are some of the people that would benefit most from drinking Coffee Shot. We decided to take advantage of that. We took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.
Media Type	Radio
Length	111 seconds
Chief Executive Officer (CEO)	YossiLubaton
Executive Creative Director	Nadav Pressman
Creative Director	Eran Nir
Copywriter	Eran (Shushu) Spanier
Copywriter	Lior Shoham
Production	Dorit Gvili
Creative Case Writer	Eva Hasson
Producer	Odelia Nachmias
Account Group Head	Maya Salomon
Account Supervisor	Moran Lupo
Account Executive	Chen Halpern
Strategic Planning	Shai Nissenboim
Planner	Gilad Kremer
Traffic	Roniot Doanis