| Title | Send SMS |
| Title (original language) | Envía SMS |
| Agency |
J. Walter Thompson España
|
| Campaign |
Cumpledías
|
| Advertiser |
UNICEF
|
| Brand |
UNICEF
|
| Posted | November 2012 |
| Business Sector | Charities, Foundations, Volunteers
|
| Tagline | Because a lot of days make a lifetime. |
| Tagline (original language) | Porque muchos días hacen una vida. |
| Story | The "Cumpledías" campaign for UNICEF intends to encourage societythat not all children in the world have their age in years but in days.Currently 20 million children under the age of 5 suffer from severe malnutrition;however this problem is treatable and preventable. In order to help these children, there is asimple formula: It consists in sending asms. With each sms, UNICEF can provide treatment for a child for a day. You don’tdonate a message; you donate treatment for one more day, with the aim thatevery donated day becomes entire lifetimes for the most vulnerable children.The campaign includes a variety of media: television, outdoor actions, press,radio, online actions, special actions and television programs related to theworld of sports. |
| Media Type |
Print
|
| More Information | http://www.cumpledias.com |
| Other |
Leles Blitz
|
| Account Executive |
Jorge Pérez
|
| Technical Director |
Raúl Esteban
|
| Copywriting |
Jose Manuel Hoyos
|
| Art Director |
Manuel Bueno
|
| Creative Director |
Curro Rubira
|
| Copywriter |
Roberto González
|
| Copywriter |
Santiago Elena
|
| Art Director |
Daniel Aguado
|
| Art Director |
Alberto Quirantes
|
| Creative Director |
Ivan de Dios
|
| Creative Director |
Jaime Chavarri
|
| Executive Creative Director |
Jaime Chavarri
|
| Advertising Manager |
Dailo Allí
|
| Advertising Manager |
Irene Marín
|
| Advertising Manager |
María Jesús Butera
|
| Advertising Manager |
Paloma Acedo
|
| Advertising Manager |
Andrés Conde
|
