MTV Exit Foundation - "Goodnight, Travel Well"

Colman Rasic East Sydney, Australia

7314

Title	Goodnight, Travel Well
Agency	Colman Rasic
Campaign	Some things cost more than you realise - MTV
Advertiser	MTV EXIT
Brand	MTV Exit Foundation
Posted	June 2010
Business Sector	TV/Radio Programs & Stations
Tagline	Some things cost more than you realize
Story	Instead of creating a traditional commercial to highlight and raise awareness of the global sex trafficking problem, we created a music video with a message for popular US band, The Killers and their track 'Goodnight, Travel Well'. This creative strategy helped The MTV EXIT Foundation impact a global audience who is otherwise incredibly difficult to reach.
Media Type	Television & Cinema
Soundtrack	Goodnight, Travel Well
Production Company	Anonymous Content
Music	Killers
Executive Creative Director	Derrick Kim & Dejan Rasic
Creative Director	Derrick Kim & Dejan Rasic
Art Director	Derrick Kim & Dejan Rasic
Account Planner	Derrick Kim & Dejan Rasic
Executive Creative Director	Rebecca Carrasco
Creative Director	Rebecca Carrasco
Copywriter	Rebecca Carrasco
Account Planner	Rebecca Carrasco
Agency Producer	Rene Shalala
Advertiser's Supervisor	Simon Goff
Account Supervisor	Ben Colman
Director	David Slade
Art Director	Rebecca Carrasco
Producer	Hans Ritter