Mark Ellis
Mark Ellis
Technical Director at BMF
Pyrmont, Australia
TitleAmnesty International Twignature
Campaign Amnesty International Twignature
Advertiser Amnesty International
Brand Twignature
Date of First Broadcast/Publication
Tagline BMF creates Amnesty International Twignature

As part of the global Write For Rights campaign, Amnesty International has launched a new way of collecting signatures, courtesy of BMF Melbourne.

By simply retweeting a message from Amnesty International, your Twitter name is instantly converted to a digital signature on an online petition. We call it your Twignature. Harnessing the power of Social Media, Twignature allows support for a cause to gather momentum quickly and demonstrates the critical mass visually.

Starting out of Amnesty International Switzerland, the first Twignature campaign is petitioning the Brazilian Government to protect Laisa Santos Sampaio, an environmental activist in the Amazon. It's running in three languages: English, French and German.

Media Type Digital
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