Hüseyin  Sandik
Art Director at TBWA\Istanbul
Istanbul, Turkey
Title Basketball
Agency
Campaign Socrates Magazine
Advertiser Socrates Magazine
Brand Socrates
Date of First Broadcast/Publication 2015 / 10
Business Sector Newspapers, Magazines, Books
Story Creative idea explanation: In each film of the campaign we see one of the greatest sportsmen of the history: Muhammad Ali, Maradona and Magic Johnson. We see them showing their best in their own fields.
Muhammad Ali is boxing against white opponents while the voice over talks about racism in the USA, Maradona is scoring the best goal of the century to England while the voice over talks about Falklands Crisis, and Magic Johnson is dribbling, assisting, dunking while the voice over talks about AIDS. 
Media Type Television
Length
Market Turkey
Director
Art Director
Executive Creative Director
Creative Director
Copywriter

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