FATH (Fundación Argentina de Transplante Hepático) - " The Man & The Dog"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

Awards

40404

This ad is part of the ACT Responsible Collection

Brand: FATH (Fundación Argentina de Transplante Hepático)
Country: Argentina

Advertiser: FATH (Fundación Argentina de Transplante Hepático)

Title	The Man & The Dog
Agency	DDB Argentina
Campaign	PSA Master Organ Donor
Advertiser	FATH (Fundación Argentina de Transplante Hepático)
Brand	FATH (Fundación Argentina de Transplante Hepático)
Date of First Broadcast/Publication	2015 / 5
Business Sector	Blood/Organ Donation
Story	Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to deliver an affecting story of a loving canine that follows his best friend and sole companion to the end in the new PSA “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático).
Philosophy	The spot harkens to the story of Japan’s most famous dog, Hachikō, and finds a dog and his elderly owner going about their daily routine, radiating a genuine and lasting bond in their interactions. When the man suddenly has a health crisis, the loyal pup chases the ambulance and meekly awaits the return of his buddy outside the emergency room doors. The dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the last essence of his best friend.
Problem	This is the story of a 75 year-old man and his best friend: a non pedigree brown dog. They are very close to each other and they always walk together. Until one day, the man suffers an ACV and he’s interned in a hospital. But the loyal dog doesn’t abandon him. The animal waits for his owner at the door of the hospital. No matter if it’s a rainy day or a cold one. The dog waits and waits. Until one day, the hospital door opens and the dog runs happily towards a 40 year old woman, who doesn’t understand well, but smiles. Fundación Argentina de Trasplante Hepático is an Argentinian non-profit organization that has been carrying out its charitable work of Organ Transplant since 18 years ago.
Media Type	Television
Length	94 seconds
President	Doctor Horacio Aziz
Creative VP	Hernán Juaregui
Executive Creative Director	Beto Cocito
Executive Agency Producer	Diane Jackson
Account Director	Daniela Tucci
Creative Manager	Pablo Banchieri
Production Company	Central Films North
Director	Rodrigo García Saiz
Executive Producer	John Barreiro
Conceptualizer	Leandro Custo
Production Service Company/Co-Producer	Rebolucion
Rebolucion EP	Patricio Alvarez Casado
Post Production	Whitehouse Post
Post Executive Producer (The Whitehouse)	Kristin Branstetter
Post Producer (The Whitehouse)	Caitlin Morris
Editor	Matthew Wood
Assistant Editor	Caleb Helper
Post Production	The Mill Chicago
Post Executive Producer (The Mill)	Andrew Sommerville
Post Producer (The Mill)	Samantha Letzler
Colorist	Luke Morrison
2D Artist	Randy McEntee
2D Artist	Jonathan Freeman
2D Artist	Michael Sarabia
Audio Engineer	Nicholas Papaleo
Music	Michael Giacchino