Marc Bedia
Producer at Tugboat
Tokyo, Japan
TitleBig Picture
Agency
Campaign Solution for you
Advertiser Fuji Xerox Co.
Brand Fuji Xerox
Date of First Broadcast/Publication
Story

Communication:

The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.
Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.
This is one of the 3rd film series from the “Solution for you” campaign.

Philosophy

“Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution. 

Problem <p>Background:<br />This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.<br />http://www.fujixerox.com/eng/</p> <p>Fuji Xerox's service is to support corporation/people to enhance their business performance.<span> </span></p>
Media Type Television
Director
Creative Director
Executive Creative Director
Production Company
Producer
Producer
Producer
Producer

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