Title | Face The Darkness |
Brief | Are we afraid of the dark because we don’t know what lies beyond? Or because we do? A man confronts “the dark” in the form of a ferocious mythical creature – which handily opens his bottle of beer for him. The Icelandic beer is made with toasted malts which give it a sinister black colour, “but its crisp taste will have you believing that there’s no more need to be afraid of the dark”. Taste the darkness. |
Campaign | Face The Darkness |
Advertiser | EINSTŌK BEER COMPANY |
Brand | Icelandic Toasted Porter |
Posted | November 2016 |
Business Sector | Beers, Ciders, Lagers |
Story | With notes of coffee and dark chocolate, this Porter is roasty and rich, with a robust, yet smooth body. Toasted malts give it a sinister black color, but its crisp taste will have you believing that there’s no more need to be afraid of the dark.Lager malt, munich malt, chocolate malt, bavarian hops, with the slight addition of authentic icelandic roasted coffee. |
Media Type | Web Film |
Copywriter | Gunnar Heuwold |
Art Director | Carl Schröter |
Art Director | Emanuel Fuchs |
Art Director | Francesco Faranna |
Director | Andreas Bruns |
Production Company Producer | Francesco Faranna |
Production Company Producer | Philipp Walz |