| Title | The Brain |
| Agency | TBWA Stockholm |
| Campaign | The Brain |
| Advertiser | Moderna Museet (The Modern Museum) |
| Brand | Moderna Museet |
| Posted | February 2014 |
| Product | He Was Wrong |
| Business Sector | Museums & Monuments |
| Story | "He Was Wrong" is an exhibition about the art, and the rivalry, of the two biggest artists ever: Marcel Duchamp and Pablo Picasso. |
| Philosophy | Duchamp was the questioning, intellectual cynic and Picasso was his emotional, colorful opposite. Hence, Duchamp used his left brain and Picasso used his right. We created an ad in the shape of a brain, where the left side of the copy was that of Duchamp and the right side featured Picasso. |
| Media Type | |
| Creative Director | Kalle Widgren |
| Copywriter | Johannes Ivarsson |
| Art Director | Alexander Fredlund |
| Art Director | André Persson |
| Art Director | Martin Baude |
| Typographer | Christian Styffe |
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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