Title | Legendary Accessories Collection |
Agency | Leo Burnett Madrid |
Campaign | Jeep Legendary Accessories |
Advertiser | DaimlerChrysler |
Brand | Jeep |
Posted | June 2013 |
Business Sector | Trucks, Pick-Up Trucks |
Story | Introducing a line of undeniably Jeep designed pieces called Jeep Legendary Accessories. Taking the essence of Jeep beyond its four wheels. The accessories are the perfect fit for both urban and adventure lifestyles. Something you can use in the conference room or to save your life in the desert. The pieces were created by the Leo Burnett Madrid Design Department and the film was shot by Zipi at Blur Producciones. http://blurproducciones.com/ |
Story (original language) | Con el fin de generar notoriedad para los nuevos modelos de alta gama de Jeep, Leo Burnett ha creado una serie de nuevos productos para la marca. Se trata de una línea de productos que cuenta con un innegable “carácter Jeep”: Los Jeep Legendary Accessories. Estos accesorios han sido concebidos para encajar perfectamente en el día a día de los conductores de Jeep, ya que son idóneos tanto para el estilo de vida urbano como para el aventurero. Son objetos que se pueden utilizar en una sala de reuniones o para salvar una vida en el desierto. |
Media Type | |
Length | |
Executive Creative Director | Juan García-Escudero |
Art Director | Bram Coumou |
Art Director | Oscar Marchal |
Designer | Oscar Marchal |
Copywriter | Rafa Hernández |
Account Director | Ricardo Del Campo |
Account Director | Eduardo Gomez-Escolar |
Account Supervisor | Paco Sanchez |
Producer | Amparo Cembellín |
Production Company | Blur Producciones |
Director | Zipi |
Director of Photography (DOP) | Arnau Valls |
Agency Producer | Alvaro Aparicio |
Project Manager | Cristina Baixas |
Advertising Manager | Ignacio Maestre |