Keith Kornson
Keith Kornson
Art Director at The Ambassadors
Amstelveen, Netherlands
TitleBe My Guest
Agency
Campaign Be My Guest
Advertiser KLM
Brand KLM
Story

KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. 

Media Type Case Study
Length
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Photographer
Production Company
Production Company
Agency Producer
Agency Producer
Illustrator
Illustrator
Post Production

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