|Title||Ikea MQ Sofa Swap|
|Agency||DDB Tribal Wien|
|Campaign||MQ Sofa Swap|
You always feel at home with IKEA.This is why a unique campaign will be created which, as well as having a strong social media aspect, also draws attention to the IKEA sofas, in one of Vienna’s most popular hotspots: the Museumsquartier.
The uncomfy seats in the Museumsquartier are being swapped for 44 comfy IKEA sofas. These are available for visitors to sit on day and night. And best of all, with a bit of luck they can be won at the end of the campaign.
|Media Type||Case Study|
|Creative Director||Sebastian Kainz|
|Creative Director||Vera Steinhäuser|
|Creative Director||Hannes Böker|
|Art Director||Marian Grabmayer|
|Chief Creative Officer||Eric Schoeffler|
|Account Manager||Elisabeth Pelzer|
|Advertising Manager||Florian Thalheimer|