Luca Fontana
Luca Fontana
Photographer at TBWA\ITALIA S.p.A.
Milano, Italy
TitleCalendar
Agency
Campaign Calendar
Advertiser GlaxoSmithKline
Brand NiQuitin
Story

We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year. 

Media Type Direct Marketing
Production Company
Photographer
Account Director
Copywriter
Art Director
Creative Director
Executive Creative Director
Executive Creative Director

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