Fundación Vida Silvestre (WWF) - "102 Millions"

Y&R Argentina

Y&R Argentina Buenos Aires, Argentina

6731

This ad is part of the ACT Responsible Collection

Brand: Fundación Vida Silvestre (WWF)
Country: Argentina

Advertiser: Fundación Vida Silvestre

Title	102 Millions
Agency	Y&R Argentina
Campaign	102 Millones
Advertiser	Fundación Vida Silvestre
Brand	Fundación Vida Silvestre (WWF)
Date of First Broadcast/Publication	2017 / 3
Business Sector	Environmental & Ecological Issues
Story	Without low blows, the short 3 minute film 102 Million seeks promoting the awareness of the harsh reality endured by a huge section of the population of the country and the world, as well as raising awareness in the need of not wasting the vital resource, so close at hand for some and so many miles away for others
Problem	Officially, around 7 million Argentinians, equivalent to 17% of the country´s total population have no access to drinking water. The percentage rises to 21% according to non-governmental organizations. The situation worsens in urban and rural poverty areas where the restriction reaches 100% of its inhabitants. Fresh drinking water is the original source of life, what nurtures everything, from the food we eat to the cotton we use, to the energy we depend on in our everyday lives. Only 3% of the earth´s water is drinking water, and only 1% of that fraction is available for human use. It is the world´s most precious resource but it is also finite and threatened as well by climate change, population growth and changes in the patterns of consumption, among other factors.
Media Type	Television
Length	163 seconds
General Creative Director	Lisandro Grandal
General Creative Director	Fernando Tchechenistky
Creative Director	Gustavo Botte
Creative Director	Ignacio Jardón
Creative Director	Juan Ure
Creative Director	Juan Pablo Curioni
Director of Public Relations	Daniela Tucci
Head of Production	Luis Pompeo
Production Company	La Doble A
Director	Iván Vescovo
Director	Martin Donozo
Producer	Jose Arnal
Advertising Manager	Martín Font