| Title | Fletcher's Drive |
| Agency | ESPN CreativeWorks |
| Campaign | It Can Wait |
| Advertiser | AT&T Inc. |
| Brand | AT&T |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Telecommunications Services |
| Story | Watch the story of Fletcher Cleaves, a promising football player out of Cordova High School in Memphis, TN who became paralyzed from the chest down in the aftermath of a tragic accident on Sept. 9, 2009. The same day Fletcher was announced as a starter for the Lambuth University’s football team, what seemed like an ordinary drive after practice changed Fletcher’s life forever when an oncoming driver, distracted from looking at their phone, drifted into Cleaves’ lane. Share Fletcher’s story to raise awareness that no post, text, search, glance or email is worth a life. Remember to keep your eyes on the road, not on your phone. It Can Wait |
| Media Type | Television & Cinema |
| Length | |
| Director | Miles Jay |
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