Title | Glorious Nothing Days |
Agency | T&Pm |
Campaign | Tastes Like Home |
Advertiser | Arla Foods |
Brand | Anchor Dairy |
Posted | May 2014 |
Business Sector | Cheese |
Tagline | Tastes Like Home |
Philosophy | Somesuch & Co’s Kim Gehrig directed the delightful campaign, comprising one 60” hero film and a 30" cutdown. Praising those wonderful days when there’s nothing better to do than enjoy a bit of cheese on toast, the spot employs a variety of complex filming techniques. MPC completed the subtle VFX, working closely with Kim to determine the best way to execute her vision. VFX Supervisor Michael Gregory said, “Kim decided early on that she wanted to cut from real time to long exposure. This required shooting on a stereo rig, using two cameras with the same lenses shooting different frame rates. The final spot is a lovely homage to lazy days at home- definitely an appealing option for the weekend.” |
Media Type | Television & Cinema |
Length | |
Special Effects / VFX | MPC LDN |
Grade | MPC LDN |
Editing Company | Trim Editing |
Director | Kim Gehrig |
Agency Producer | Nicola Ridley |
Production Company | SomeSuch and Co. |
Editor | Tom Lindsay |
Director of Photography (DOP) | David Procter |
Creative Team | Matt Searle |
Creative Team | Sarah Levitt |
Production Company Producer | Lee Groombridge |
VFX Producer | Ian Luxford |
VFX Supervisor | Michael Gregory |
Colorization | Aline Sinquin |