Lee Groombridge
Producer at Somesuch
London, United Kingdom
TitleGlorious Nothing Days
Agency
Campaign Tastes Like Home
Advertiser Arla Foods
Brand Anchor Dairy
PostedMay 2014
Business Sector Cheese
Tagline Tastes Like Home
Philosophy Somesuch & Co’s Kim Gehrig directed the delightful campaign, comprising one 60” hero film and a 30" cutdown. Praising those wonderful days when there’s nothing better to do than enjoy a bit of cheese on toast, the spot employs a variety of complex filming techniques. MPC completed the subtle VFX, working closely with Kim to determine the best way to execute her vision.
VFX Supervisor Michael Gregory said, “Kim decided early on that she wanted to cut from real time to long exposure. This required shooting on a stereo rig, using two cameras with the same lenses shooting different frame rates. The final spot is a lovely homage to lazy days at home- definitely an appealing option for the weekend.” 
Media Type Television & Cinema
Length
Special Effects / VFX
Grade
Editing Company
Director
Agency Producer
Production Company SomeSuch and Co.
Editor
Director of Photography (DOP)
Creative Team
Creative Team
Production Company Producer
VFX Producer
VFX Supervisor
Colorization

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started