| Title | Love Letters |
| Agency | DDB Canada |
| Campaign | Encourage A Mom |
| Advertiser | Unilever |
| Brand | Becel |
| Date of First Broadcast/Publication | 2013 / 1 |
| Business Sector | Margarine |
| Story | To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| More Information | http://Becel.ca/EncourageAMom |
| Production Company | Radke |
| Colorist | Alter Ego |
| Executive Creative Director | Denise Rossetto |
| Executive Creative Director | Todd Mackie |
| Creative Director | Paul Wallace |
| Copywriter | Domenique Raso |
| Art Director | Rebecca May |
| Art Director | Nadine Prada |
| Agency Producer | Caroline Clarke |
| Agency Producer | Andrew Schulze |
| Business Director | Jacqui Faclier |
| Account Executive | Colin Brown |
| Account Supervisor | Jamie Maxfield |
| Strategic Planner | Sandra Morretti |
| Strategic Planner | Annie Seyffert |
| Other | MindShare |
| Executive Producer | Scott Mackenzie |
| Director | Ben Addelman |
| Director | Samir Mallal |
| Director of Photography (DOP) | Christopher Mably |
| Line Producer | Peter Oad |
| Post Production | Bijou |
| Editor | Melanie Hider |
| Editor | Ross Birchall |
| Editor | Cian McDevitt |
| Editor | Stephanie Hickman |
| Other | AXYZ |
| Other | James Andrews |
| Other | Karen Huybers |
| Colorist | Wade Odlum |
| Music, Radio and Sound Design | Eggplant |
| Sound Producer | Nicola Treadgold |
| Music, Radio and Sound Design | Adam Damelin |
| Music | Balmorhea |