Toronto Jewish Film Festival - "Tacos"

FCB Canada

FCB Canada Toronto, Canada

10289

Brand: Toronto Jewish Film Festival
Country: Canada

Advertiser: Toronto Jewish Film Festival

Title	Tacos
Agency	FCB Canada
Campaign	Swedish Car
Advertiser	Toronto Jewish Film Festival
Brand	Toronto Jewish Film Festival
Date of First Broadcast/Publication	2015 / 4
Story	Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival.
Philosophy	That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive. Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it. The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for.
Media Type	Television
Length	30 seconds
Chief Executive Officer (CEO)	Tyler Turnbull
Chief Creative Officer	Jon Flannery
Account Planning	Mona Chammas
Account Planning	Heather Segal
VP Group Creative Director	Jeff Hilts
Writer	Joseph Vernuccio
Writer	Dave Hayes
Writer	Sabiha Chaudry
Writer	Krystle Mullin
Writer	Dave Delibato
Art Director	Naeem Walji
Art Director	Rob Dean
Account Service	Marci Mancinelli
Account Service	Sunil Sekhar
Producer	Tony DeSousa
Print Production	Victor Carvalho
Project Management	Kinga Karadi
Project Management	Rameez Al Aghbar
Traffic	Stefanie Saganski
Production	Fuel Studio
Director	Alex Ogus
Executive Producer	Peter Grech
Director of Photography (DOP)	Doug Koch
Executive VFX Producer	Laurie Kerr-Jones
VFX Producer	Jodie Moore